Reimbursement and Market Access Services
Directive supports pharmaceutical and medical device companies through every stage of commercialization, from reimbursement strategy development to long-term market access optimization.
→ Reimbursement Landscape Assessment & Strategy Development
Understanding the current and future coding, coverage, and payment landscape is essential to developing a realistic and achievable market access strategy. We help clients identify opportunities, anticipate barriers, and build a clear roadmap for commercialization success.
PRE-COMMERCIALIZATION
→ Coding & Payment Applications
We guide clients through the development and submission of coding and payment applications, including CPT, HCPCS, ICD-10, Transitional Pass-Through (TPT), and New Technology Add-On Payment (NTAP) pathways. Our team helps position technologies for optimal reimbursement and adoption.
→ Reimbursement & Market Access Training
From executive leadership to commercial teams, we transform complex reimbursement concepts into practical, actionable knowledge. We develop customized training programs, workshops, presentation materials, SOPs, FAQs, and field-facing resources that improve organizational alignment and effectiveness.
PRODUCT LAUNCH
COMMERCIAL GROWTH & ADOPTION
→ Patient & Provider Support Programs
Successful launches require more than reimbursement strategy alone. We help clients evaluate support program needs, select service vendors, oversee implementation, and monitor performance to ensure a positive experience for patients and providers alike.
→ Customer, Patient & Payer Marketing Resources
Clear communication is critical to market adoption. We develop reimbursement-focused educational and promotional materials, including billing and coding guides, sales aids, presentations, leave-behinds, and other resources designed to support customers, patients, and payers.
→ Coverage Monitoring & Healthcare Policy Intelligence
Market access continues long after launch. We monitor commercial and government payer coverage policies, track emerging reimbursement developments, and provide strategic reporting that helps clients stay informed and respond proactively to a changing healthcare environment.