Directive Strategy Group

Our Team

Meet the experienced professionals behind Directive Strategy Group, bringing together
expertise in reimbursement and market access.

Alyssa Foster

Alyssa Foster MA, COC

Founder and CEO

Rhonda Welch

Rhonda Welch MA, CPC

Consultant

Jesse Kuzman

Jesse Kuzman MA

Consultant

Trina Holmes

Trina Holmes MHA

Consultant

Michelle McClure

Michelle McClure

Consultant

Sarah Wolfe

Sarah Wolfe

Consultant

The Network

Our Partners

Directive Strategy Group collaborates with trusted organizations that extend our capabilities in reimbursement data, design, and commercialization.

BuyandBill.com

BuyandBill.com is the trusted reimbursement data platform connecting pharmaceutical manufacturers with the providers who administer their products. From ASP, WAC, and AWP pricing to NDC-to-HCPCS crosswalks and billing unit conversions, we provide manufacturers and their HCP audiences with the Part B reimbursement data they rely on for accurate office-administered drug billing and reimbursement.

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Route 3 Partners

Route 3 Partners is a boutique consulting firm specializing in market access, trade, distribution, and commercialization strategies for specialty pharmaceutical, rare disease, orphan, and cell & gene therapy manufacturers. Route 3 helps clients design and implement tailored access and distribution solutions that support successful product launches, and long-term growth. Our experience in specialty and niche pharmaceutical markets goes back over 20 years.

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CarbonProject Inc.

Carbon Project is a strategic, foresight-driven boutique agency dedicated to future-proofing businesses and creating impactful customer experiences. From brand and product strategy to perception development and visual design, the agency helps organizations transform ideas into purposeful brands, products, and experiences through an approach grounded in investigation, curiosity, empathy, and innovation.

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